My Site Has No Traffic!
Having no traffic is common problem for newly built websites or websites without any marketing. So how do we go about getting the word out? Well, before we can begin bragging about a website, we have to make sure it says exactly what we want it to say.
Content is King
It’s true that search engines want to see lots of relevant text on a page of your website, but as you write content for your website, remember the human visitor. Each selling page of the website should detail the features, benefits and results of the goods or services you are providing.
Features: Detail the various attributes of each product or service you offer.
Benefits: Explain the advantages of choosing your services or products over other choices.
Results: Tell what these benefits mean to the customer.
Take a good, long look at each product or service page of your website. Does it make sense to the visitor? Is it clear what you’re selling or what services you offer? Do the pages convey your organization’s message?
Spread the Word
Once you feel the content on your website is doing its job, consider some of the following ideas for spreading the word about your new website:
- Article Marketing
- Blog Comments
- Directory Submissions
- Forum Participation
- Google Base (for e-commerce sites)
- SEO for Right Keywords
If you’ve tried everything you know to drive traffic to your website and still aren’t seeing the results you hoped for, let us help.
Waters Designs can provide clients with online marketing consultation or search engine optimization services for a reasonable fee. While we can’t guarantee top search engine placement (no one can) we will strive for the best placement possible. Contact us today for a free website marketing consultation.
