6 Internet Marketing Ideas

Don’t just sit there watching cobwebs gather on your website. Whether you sell products online or have a one-page business card website, there are many ways to generate more traffic from your online presence. Increase exposure online with these Internet marketing ideas for your business.

1. Send a Press Release
One of the fastest ways to spread word about your business, and products or services, is by sending a press release. Media outlets thrive on press releases every day. The abundance of online news distribution services is now making it easier than ever for small business owners to announce new product lines, special events and other news.

2. Submit Product Feeds
Retailers that sell products online should most definitely be using product feeds to reach a broader audience. A product feed is simply a file generated from the website that lists product details such as photos, descriptions, pricing and even specials. These product feeds can be submitted to shopping comparison websites, search engines and also made available to customers using feed readers.

3. Create a Newsletter
It takes a lot of work to gain a customer. Why let them leave without offering a way to stay in contact?  Newsletter and email marketing is key in keeping in touch with existing customers.

4. Submit Your Site
Look for specialized link directories and niche sites to submit your business information and website. Not only will these directories help increase your link popularity, but they can drive highly targeted traffic to your business.

5. Grab Local Listings
Google, Yahoo, Superpages and other directories and search engines have tools for local shoppers to find your business, provide maps of location, hours of operation and even coupons. Many of these listings are free with upgrade options for a fee.

6. Create Your Own Commercials
If your business has paid for a print display ad in the local newspaper, you may know how ineffective marketing without spoken word or visual imagery can be. Radio and television marketing may be too pricey for your shop’s budget, but there is another option.

Online video marketing allows a retailer to extend the reach of their message to a larger audience for little investment. Unlike traditional marketing, producing a unique online ad or video to convey your message or brand your store can have an extremely high ROI.

If you need more inspiration or would like us to help implement these or other Internet marketing ideas, Waters Designs can provide clients with online marketing consultation or search engine optimization services for a reasonable fee. While we can’t guarantee search engine placement (no one can) we have a long track record of achieving the best placement possible for our clients.

Contact us today for a free website marketing consultation.