We often hear from clients who say their website just isn’t performing as well as they imagined. When we ask what form of marketing they’re doing, “we can’t afford to advertise” is a common response. An online business needs promotion just like a brick-and-mortar store. How can people find you if you don’t announce who [...]
A couple of our clients have received these phoney invoices from a company calling itself DNS Services. Unless you want to sign up for these services, DO NOT PAY IT! The document looks exactly like an official invoice for various technical services and even goes so far to list the company’s primary domain name and [...]
Most people would agree it is almost impossible today to conduct business without an email account. That’s why we believe all businesses (regardless of industry, number of employees or whether or not it has a website) should have at least one custom email address.
Don’t just sit there watching cobwebs gather on your website. Whether you sell products online or have a one-page business card website, there are many ways to generate more traffic from your online presence. Increase exposure online with these Internet marketing ideas for your business.
Does your website scream ‘bookmark me!’ to its visitors? Do you think readers are recommending it to their friends? Are visitors staying on the pages longer than a few seconds? If you answered no to any of these questions, your website may not be ‘sticky’. Stickiness is referred to the length of time a website [...]
When a visitor to your website fills out a survey, places an order or sends a message through your contact form, they are taken to what we call the ‘Thank You’ page. This page is developed with the primary purpose of letting visitors know we have received their communication and we thank them for their [...]
Unfortunately, this is one of the most frequent complaints we hear from small businesses. Having no traffic is common problem for newly built websites or websites without a marketing plan. So how does one go about getting the word out? Well, before we can begin bragging about our website, we have to make sure it says exactly what we want it to say.
As you may or may not know, Waters Designs does graphic work like logos and branding materials for our clients. We’re often asked who we recommend for printing and up until recently, we generally directed our clients to their local printers. If you’re in need of printed marketing materials, I recommend you give VistaPrint a [...]
[Download your free copy of "Greatest Sales Letters" for more help in writing the perfect sales letter.] Did you know that fortunes were made or lost on the strength of sales letters? It is not “Build a better mousetrap” that will make you rich. It is “Create a better sales letter” that will lead you [...]
Establishing incoming links through link exchanges is an effective marketing tool. When done correctly, building inbound links can even improve your search engine ranking by increasing your link popularity, your website traffic, and providing a valuable resource for your site visitors. Here are 6 tips for exchanging links: 1. Complete the website before launching your [...]
I first learned of MailWasher about 5 years ago and recommend it over many email filters. MailWasher Pro is a valuable secure and time-saving spam filtering tool that let’s you check, preview and delete mail right at the server… before you download it to your email client. How does it work? Give it a try. [...]
Many of our web design and web development clients are start-ups and small businesses that understand the importance of doing business on the Internet, yet they struggle with initial outlay of cash to build an online presence. Now they have a solution! Waters Designs is proud to announce several payment options and financing. Combine the [...]
The desire to boost our income while staying at home is a natural one. Millions of people want to start a home business or at least work from home. There are also millions of scammers looking to prey on these would-be entrepreneurs. You’ve probably seen ads that claim you can make hundreds, or thousands, of [...]
“We suspect an unauthorized transaction on your account. To ensure that your account is not compromised, please click the link below and confirm your identity.” “During our regular verification of accounts, we couldn’t verify your information. Please click here to update and verify your information.” Have you received email with a similar message? It’s a [...]